A group of four young adults wearing baseball caps with flower emblems, standing in a lush green setting. From left to right: a man in a purple cap with a red flower, a woman in a maroon cap with a white flower, a man in a blue cap with a blue and white flower, and a man in a brown cap with a pink flower. They appear thoughtful and are gazing into the distance.

Blooming since 2021

We established IWI CAPS in early 2023 as a cultural brand. However, our origins lie way back in the summer of 2021 when the first concept was created.

Since then much has happened, get some insight into the story,
FROM OUR PEOPLE.

From the very beginning, our vision for IWI CAPS was to create a brand that celebrated the beauty of cultures. Our journey started with the inspiration we found during our time in New Zealand, where we encountered the Maori word "iwi," which means a community bound by common ancestry. The unique flora of New Zealand inspired us to explore the natural beauty of our own homelands.

Initially, we wanted to use national flags on our caps, but after receiving feedback that the designs were too touristy, we regrouped and sought a more elegant and subtle representation. We found inspiration in the national flowers of our respective countries and began designing premium caps embroidered with these blossoms.

Two baseball caps positioned closely together with the forefront cap in white with the French flag, and the one behind in purple displaying a stylized flower emblem, set against a dark, grainy background.

The high-quality materials and intricate hand-stitched designs quickly caught the attention of fashion enthusiasts like you. As our brand gained recognition, we are planning to expand our line to include national flowers from other countries, allowing people worldwide to wear a piece of their homeland with pride.

Today, IWI CAPS has blossomed into a symbol of unity and pride, fulfilling our dream of bringing people together through a shared love of culture and nature. As founders, we are deeply grateful to our community for your support and enthusiasm. We are excited to continue growing together, celebrating the beauty of our countries and the strong bonds that unite us all.